Author: Jenni-ZooSigns

The Hierarchy of Text
There’s only one reason for producing a sign, and that is to convey information about something related to your business. Otherwise, it’s either art or graffiti. Yet how often have you seen or passed signage…
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All the Fun of the Fair
Signposting your stall at an industry event is a bit like realising the age-old adage of the needle in a haystack. A great big hall, warehouse or arena full to bursting with bright colours, shiny…
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Looking forward over the next 12 months through 2016, it is clear to see there are some very definite trends that are emerging in the way that Businesses are starting to communicate their messages to…
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Not only is it the very first thing that a customer will notice about your logo, but, making the wrong colour decision at an early stage could potentially cost you lost sales in the future.…
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Brand Consistency: Do you have it?
Ask yourself this question - Do you think your logo is your brand? Who answered 'yes'? Well, you are half right. Actually you are about 20% right. Don't worry, you are not alone. Many companies…
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