Top tips for creating distinctive shop signage

How important is initial impact?

As a small business owner you may want to update your current external shop signage, create a whole new image, or are in the process of setting up your new retail venture and are considering your external shop branding. Either way, the first impression you make is an important aspect of your sales and marketing – highlighting your business on the street and enticing new customers in.

Why would you update your existing signage?

One of your most powerful business tools is right there in front of you – your shop front. The visual you create is the one which your customers see first. Having a tatty sign, bulbs not working or spelling errors will definitely not increase any footfall but actually prevent your potential customer from stepping inside your shop or restaurant.

In a report published by The FedEx Office, more than half (52%) of respondents indicated that poor signage such as incorrect spelling, discouraged them from entering a business. In comparison, almost seven in ten (68 %) of consumers purchased a product or service because a sign caught their eye. In the same report, more than two thirds (68%) of consumers believe a shop’s signage is a reflection of the quality of its products or services.

Consider regularly reviewing your signage to ensure that you are achieving your maximum potential of driving customers through your door.

Standing out from the crowd

A few important points before you take the plunge with your signage:

  • Logo and branding – each and every sign should ideally have a company logo or image, branding in line with any other marketing material produced, and also any colour schemes that are used should be consistent.
  • Clean and simple – make sure that the signage will be seen from a distance, and don’t try to be too excessive or add in too much text as it will detract from your business name or service.
  • Placement – where will your new sign be placed? Will it be ground mounted or building mounted? Think about the surrounding space and how you can make best use of it.
  • Go bold. With a clean and simple sign, logo and branding, you can begin to experiment with the variety of signage styles available to you.

Shop sign designs

This is where your sign comes to life! There are options available to you for all budgets, big or small.


Flat panel with applied vinyl graphics

Flat panel with applied vinyl graphics

Flat Panels

These are an effective way of producing signs with multiple pieces of information such as your business name, logo, plus any other information or business image. A flat sign can cover large areas of a building, or smaller wall spaces depending on your requirements, and can be very cost effective.




Acrylic letters with vinyl graphics

Acrylic letters on stand-off locators have been combined with applied vinyl graphics to create a professional first impression

Vinyl cut graphics
This is a flexible, cost effective option as it can be used on a range of surfaces. It is also durable enough to be used on external shop fascias.

Acrylic letters
These can be profile cut to the exact logo or lettering size and can have stand off wall mounts.





Built up letters with illuminators

Built up metal letters with internal LED’s to give a stunning halo effect at night.

Built up letters

Built up lettering is used to create a sign with 3D effect letters which makes your brand, logo or design to give an impressive visual impact. It is made with a wide range of materials to enhance the brand design and can be illuminated to improve visibility at night.








Folded aluminium sign trays

Folded aluminium trays to frame the entrance, a built up 3 dimensional polished stainless logo, face applied vinyl graphics and a projecting sign.

Folded aluminium sign trays

Providing a sleek, contemporary appearance, these are durable options with hidden fixings. They are designed to fit to shop fascias, and can also have a variety of extra fixtures such as built up or flat cut letters, vinyl cut graphics, logos and shapes.






We can illuminate all styles of signs from a simple trough light to fully integrating the lighting into your design.

How can we help you?

With an infinite number of ways to create your shop signage, Zoo Signs is able to discuss your designs in detail and provide appropriate options for you. Our excellent service delivery ensures that we see your sign through to production as well as installation, should you require it.


Call us for advice and discuss your requirements now on 01276 24494 or email