Tag: Grammar

Brand Consistency: Do you have it?
Ask yourself this question - Do you think your logo is your brand? Who answered 'yes'? Well, you are half right. Actually you are about 20% right. Don't worry, you are not alone. Many companies…
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At a time of year when most households are reeling after a month of decadence; of overspending and credit reliance, it is a typically British idiosyncrasy that we love to hit the shops to spend…
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Slow Children Crossing and other stories The written word is a powerful thing, and never more so than when prospective customers see it written incorrectly. Then it’s a very negatively powerful thing; and something that…
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The Hierarchy of Text
There’s only one reason for producing a sign, and that is to convey information about something related to your business. Otherwise, it’s either art or graffiti. Yet how often have you seen or passed signage…
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