Sep 29, 2019
We’re all long practised in the art of preparation. You may not think it, but it’s true. Even if you pride yourself on being a paragon of gleeful spontaneity, or glumly cast yourself as the…
Read more
Jan 30, 2017
The name of your new business is probably the most important, and lasting, marketing decision that you will make. A name is more than just a collection of letters: it can convey your business values,…
Read more
Jul 5, 2016
There’s only one reason for producing a sign, and that is to convey information about something related to your business. Otherwise, it’s either art or graffiti. Yet how often have you seen or passed signage…
Read more
Jun 21, 2016
Signposting your stall at an industry event is a bit like realising the age-old adage of the needle in a haystack. A great big hall, warehouse or arena full to bursting with bright colours, shiny…
Read more