Tag: Preparation

The name of your new business is probably the most important, and lasting, marketing decision that you will make. A name is more than just a collection of letters: it can convey your business values,…
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We’re all long practised in the art of preparation. You may not think it, but it’s true. Even if you pride yourself on being a paragon of gleeful spontaneity, or glumly cast yourself as the…
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All the Fun of the Fair
Signposting your stall at an industry event is a bit like realising the age-old adage of the needle in a haystack. A great big hall, warehouse or arena full to bursting with bright colours, shiny…
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