What does colour say about your brand?
A sunny warm colour that emits feelings of creativity, hope and energy. Therefore, naturally it’s a good choice for energy companies and businesses serving households, but not so popular for those offering financial services or travel companies.
A provocative colour that makes you feel passionate, energetic and captures immediate attention. Good for the Food industry and Technology companies.
The most popular choice for branding, Blue makes people feel comfortable, that they can trust you and you are a responsible organisation. A great choice for the Travel industry and Financial Institutions,not chosen so much by Food and drink businesses.
Oozing sophistication and expense, Black can make people associate prestige and value to your company. It’s a popular choice for clothing brands and the automotive industry, less popular for Travel companies and the energy industry.
Of course choosing the colour is only the first step. What is also important is making sure that your chosen colour(s) are integrated into all your marketing tools consistently. That means that your logo, landing page, product packaging and of course your signage all need to be integrated to ensure that you achieve the maximum impact possible. You can read more here about the importance of brand consistency in one of our earlier articles.
It goes without saying that we are always happy to advise on how you can integrate your corporate colour scheme into your visual brand communications. Contact us at Zoo and we’ll happily provide any assistance that you may need!