News

Cars that love to play dress up
We all know that the Summer is a prime festival season, and car shows are no exception. The end of August saw the last weekend-long motor events of the Summer, Beaulieu Supercar Weekend and Carfest…
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Slow Children Crossing and other stories The written word is a powerful thing, and never more so than when prospective customers see it written incorrectly. Then it’s a very negatively powerful thing; and something that…
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How do I Look?
For small businesses, every decision is a delicate juggle of expenditure, value and the bigger picture. When considering a feature such as a business email address, any additional expenditure can seem excessive. Why go to…
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From sponsors to podiums, how signage forms a central part of the iconic Tour de France. Grand Tour cycling is a spectator sport on the rise. It’s very nearly left behind the dark days of…
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The Hierarchy of Text
There’s only one reason for producing a sign, and that is to convey information about something related to your business. Otherwise, it’s either art or graffiti. Yet how often have you seen or passed signage…
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All the Fun of the Fair
Signposting your stall at an industry event is a bit like realising the age-old adage of the needle in a haystack. A great big hall, warehouse or arena full to bursting with bright colours, shiny…
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Looking forward over the next 12 months through 2016, it is clear to see there are some very definite trends that are emerging in the way that Businesses are starting to communicate their messages to…
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Not only is it the very first thing that a customer will notice about your logo, but, making the wrong colour decision at an early stage could potentially cost you lost sales in the future.…
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Brand Consistency: Do you have it?
Ask yourself this question - Do you think your logo is your brand? Who answered 'yes'? Well, you are half right. Actually you are about 20% right. Don't worry, you are not alone. Many companies…
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